About
For over 20 years, Brendan’s ‘challenger mindset’ has built a reputation for successfully challenging market leaders and transforming ideas into reality in today’s marketplace. As a Communications Specialist he has a proven talent for translating an organisation’s corporate objectives into a clear integrated message relevant to all target groups, both internally and externally.
The success of Brendan’s ‘challenger mindset’ approach can be seen across a range of radically diverse sectors. His portfolio includes the creation of acclaimed business and consumer challenger brands such as Denny Waifos, Irish Life (Scope – ‘Shares Made Simple’), Colet Earth and Volvic Water to name but a few.
In designing and implementing some of Ireland’s highest profile communications campaigns for leading clients such as Kerry Foods, Irish Life Plc, C&C Bottlers, Colet International, Golden Pages and the Beara Care Centre, he has displayed his strength for defining and capturing core messages. His campaigns are marked by his ability to consistently promote ‘message clarity’ to the point where consumers and employees want to pay attention.
